How to use the Liking principle of persuasion for a services-based business
The liking principle of persuasion is a fundamental concept in the field of social psychology that refers to the idea that people are more likely to comply with requests or accept proposals from individuals or organizations that they like or feel positively towards....
How To Boost Your Productivity With Focus Music
Are you struggling to stay productive and focused? Our busy world filled with constant notifications and distractions can make it hard to concentrate and get things done. However, there are some techniques you can use to improve your focus, such as listening to...
How to use Reciprocity wisely in your marketing and sales conversations now
Reciprocity is a principle of persuasion. It is a fundamental concept in the field of social psychology that refers to the idea that people are more likely to comply with requests if they feel that they have received something in return. This principle is based on the...
Finding the opportunity in the middle of nowhere
Often, I struggle to find the opportunity when working with some clients. They are so focused on their product or services that they cannot see why those things exist. The problems they are meant to solve fall away and get forgotten. This is insane. We do not build...
Change is NOT hard.
Change is NOT hard. #unpopularopinion We make it hard because we don’t want to do it… for loads of reasons. Instead of reminding people change is hard, why don’t we say “Change can be difficult. And together… we can take one step at a time to get thru it. Our...
How to build marketing plans and new products
Escape from -> Arrive to. This is a fantastic framework for building out your customer journey for you next marketing campaign. What is it that your customer wants to “escape from” and what is it that they want to “arrive to”? Help them understand the journey......
How to know exactly what content to create to attract your best buyers.
We get asked a lot about how to know what content to create. The short and most appropriate answer is, ask the internet. But there are lot's of ways to do that kind of research. Your best buyers are searching for solutions to problems they are experiencing every day....
3 Tips to Qualify your leads to get your Best Clients
How do you qualify your leads so you only speak to your best clients? We're going to focus on 3 big tips to help you qualify prospects and leads BEFORE you have to speak with them on the phone or in person. Prefer to listen? Here's the podcast version of this...
The first thing you should do before you advertise your legal practice
In today’s episode, I dive into the absolute first thing you must do before you run ads to generate leads for your legal practice. Any attorney that doesn’t first identify what they want their prospects to know and then do when they see an ad is just wasting money.
How to get clients as a solo attorney
Getting clients as a solo attorney can be overwhelming and confusing. A friend of mine, Justin... several years ago, started his own practice after leaving his comfy job with a big firm here in Phoenix. He had never thought much about how new clients came into the...
