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Change is NOT hard.

Change is NOT hard.

Change is NOT hard. #unpopularopinion We make it hard because we don’t want to do it… for loads of reasons. Instead of reminding people change is hard, why don’t we say “Change can be difficult. And together… we can take one step at a time to get thru it. Our...
How to build marketing plans and new products

How to build marketing plans and new products

Escape from -> Arrive to. This is a fantastic framework for building out your customer journey for you next marketing campaign. What is it that your customer wants to “escape from” and what is it that they want to “arrive to”? Help them understand the...