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How to build marketing plans and new products

How to build marketing plans and new products

Escape from -> Arrive to. This is a fantastic framework for building out your customer journey for you next marketing campaign. What is it that your customer wants to “escape from” and what is it that they want to “arrive to”? Help them understand the journey…...
How to get clients as a solo attorney

How to get clients as a solo attorney

Getting clients as a solo attorney can be overwhelming and confusing. A friend of mine, Justin… several years ago, started his own practice after leaving his comfy job with a big firm here in Phoenix. He had never thought much about how new clients came into the...