Change is NOT hard.
Change is NOT hard. #unpopularopinion We make it hard because we don’t want to do it… for loads of reasons. Instead of reminding people change is hard, why don’t we say “Change can be difficult. And together… we can take one step at a time to get thru it. Our...
How to build marketing plans and new products
Escape from -> Arrive to. This is a fantastic framework for building out your customer journey for you next marketing campaign. What is it that your customer wants to “escape from” and what is it that they want to “arrive to”? Help them understand the...
How to know exactly what content to create to attract your best buyers.
We get asked a lot about how to know what content to create. The short and most appropriate answer is, ask the internet. But there are lot’s of ways to do that kind of research. Your best buyers are searching for solutions to problems they are experiencing every...
3 Tips to Qualify your leads to get your Best Clients
How do you qualify your leads so you only speak to your best clients? We’re going to focus on 3 big tips to help you qualify prospects and leads BEFORE you have to speak with them on the phone or in person. Prefer to listen? Here’s the podcast version of...
The first thing you should do before you advertise your legal practice
In today’s episode, I dive into the absolute first thing you must do before you run ads to generate leads for your legal practice. Any attorney that doesn’t first identify what they want their prospects to know and then do when they see an ad is just wasting money.
