The liking principle of persuasion is a fundamental concept in the field of social psychology that refers to the idea that people are more likely to comply with requests or accept proposals from individuals or organizations that they like or feel positively towards....
Are you struggling to stay productive and focused? Our busy world filled with constant notifications and distractions can make it hard to concentrate and get things done. However, there are some techniques you can use to improve your focus, such as listening to...
Reciprocity is a principle of persuasion. It is a fundamental concept in the field of social psychology that refers to the idea that people are more likely to comply with requests if they feel that they have received something in return. This principle is based on the...
Often, I struggle to find the opportunity when working with some clients. They are so focused on their product or services that they cannot see why those things exist. The problems they are meant to solve fall away and get forgotten. This is insane. We do not build...
Change is NOT hard. #unpopularopinion We make it hard because we don’t want to do it… for loads of reasons. Instead of reminding people change is hard, why don’t we say “Change can be difficult. And together… we can take one step at a time to get thru it. Our...
Escape from -> Arrive to. This is a fantastic framework for building out your customer journey for you next marketing campaign. What is it that your customer wants to “escape from” and what is it that they want to “arrive to”? Help them understand the...
