Reciprocity is a principle of persuasion. It is a fundamental concept in the field of social psychology that refers to the idea that people are more likely to comply with requests if they feel that they have received something in return. This principle is based on the...
Often, I struggle to find the opportunity when working with some clients. They are so focused on their product or services that they cannot see why those things exist. The problems they are meant to solve fall away and get forgotten. This is insane. We do not build...
