This week we are here to help you get a better understanding of WHY you should be using the Facebook Pixel as part of your Facebook Business Page marketing strategy.

To break it down really quickly for you there are a few great reasons you should be using the Facebook Pixel. The best reason is all the damn data you get access to! Once you’ve installed the Facebook Pixel you can start doing a few things… learning about your website visitors, form custom audiences to target with your posts and ads, AND track your conversions.

Yes, I’m talking about sales.

See how that can be powerful? Enjoy the video!