Getting clients as a solo attorney can be overwhelming and confusing.
A friend of mine, Justin… several years ago, started his own practice after leaving his comfy job with a big firm here in Phoenix.
He had never thought much about how new clients came into the firm, as he was often sought out because of his specialty and his firm’s reputation.
When he went solo, he struggled for a few months until he did a few things that got him clients hand-over-fist and actually had to start turning clients away!
And when he told his colleagues about these few simple things they literally laughed in his face.
Believe me, he’s having the last laugh now and those haters… they’ve gone back to large firms because they couldn’t hack it.
Before I tell you these few simple things my friend did to get more clients for his solo legal practice, let me first share one massive thing you should NOT do.
Never do this to market your law firm
My friend made this mistake too… so if you’re currently doing this, it’s totally fine. BUT, I’m gonna ask that you cut that out immediately.
Doing this could have incredibly long-lasting bad juju, the technical term, for your practice.
Here it is… and it’s should be a no-brainer, but nearly everyone does this when they get started with their own solo law firm.
They try to be all things for all people.
That’s it. Simple right?
All you have to NOT do is to try to serve everyone.
When you make your target client meet ANY criteria, you unfortunately don’t get known any ONE thing.
You’re devaluing your services and expertise by being “good at everything”.
So, instead of being all things to all people you’re going to:
- get focused and dial in who you work with
- what problem they experience most often
- be extremely clear on how you help them get to their perfect day
Stay tuned, because we’re going to get you there AND give you 3 simple things to do once you’re dialed in.
3 Simple Things to Get More Clients For Your Solo Practice
Now that you know what NOT to do, you already know at least 1 of our main 3 things you should be doing to get more clients.
But before we dive into these 3 simple things, we need to get you focused.
As we talked about above, you need to be focused. So step one is to make a choice.
This choice does not mean you HAVE to do this forever, but it does mean you have to do it for at least 2 years.
Your choice is, what area of law you want to practice and what facet of that area you want to focus on.
Get dialed in.
Once you’ve done that THEN and only then will these 3 simple things actually get you more clients.
The first simple thing to do is to build an audience.
In the case of my friend, his network of choice was LinkedIn. Yours could be Facebook, an in-person networking group or professional associate, or a geographic neighborhood.
Wherever your chosen audience is, be there and make connections.
In the case of social media like Facebook, Instagram, LinkedIn, etc. all that means is to make connections.
If you’re choosing a physical place, group, or geographic neighborhood, your criteria MUST include a high volume of your target audience.
Your entire efforts in this first simple task is literally to just get in front of and build an audience of your target and ideal clients.
You might be saying, “Sure, that makes sense… but how?”
Well, let me tell you how.
You’re going to present VALUE to them.
There are many ways to do this, but one of the best ways to provide value and build good will is to give something away that is immediately actionable and that your audience can see the value from.
Here’s a few things that might be of value to your target audience.
- Tips to stay out of a pickle – Problem avoidance
- What to do if “X” happens – Dealing with a problem that is happening
- How to leverage this specific law in your “X” business/life/etc. – Use to your advantage
Yeah, this is incredible simple.
Second thing to do to get more clients for your solo practice
Next, once you’ve started to build your audience you’re going to consistently communicate both to and with them.
This tip is two-fold and both must be done on a regular basis.
First, you’ll need to create a schedule and STICK TO IT.
Next, you’ll be communicating TO your audience. This is where you will share your incredibly valuable content.
Think of this as making a post on LinkedIn.
As a recap, that content is going to be focused on Problem avoidance, Dealing with a problem that is happening, and/or Using the law to your advantage.
After that comes communicating directly WITH your audience members. This one takes a lot more time, but is crucial to building rapport and goodwill with your audience.
You can also use this as a way to share your TO communication content WITH your audience members.
This of this as sending a DM or “Direct Message” on any social media network.
Third thing to do to get more clients for your solo legal practice
Alright, the last of these 3 simple things to do to get more clients for your solo law practice… the time has come.
Make an offer. Huzzah!
You have to actually ask someone if they’d like to work with you.
After you’ve built a little trust, rapport, and good will with your audience it is crucial to ask them if they’d like or they’re ready to be a client of yours and get all the amazing help you can provide them with.
Ask the question.
Now, there are good ways and bad ways to do this, but the best way is to follow this simple method…
- Tell them what you got
- Show them why it’s perfect for them
- Give them a way to get started
I know, that sounds way too simple and straight forward. Well, I agree but it’s been proven to help close clients not just for me and my friend, but people just like you.
See the concept is so simple that most people just shy away from it.
Tell your audience what you got… Show them how it will benefit them… and then you Give them the exact thing you want them to do next.
I’ll give you a perfect example of this right now.
By now you’ve got some actionable steps to take to start growing your solo practice. I know they’ll work for you just like they worked for my friend Justin.
They will take time to work on and they will require you to be dedicated and diligent, so I understand not everyone is going to take the time to do this for themselves.
Well luck is on your side because here’s what I got for you…
My agency, Get Quirked!, will do all this, completely done for you.
Of course there’s a small fee, only $1,549 per month. You get:
- a team of professionals living right here in Phoenix working on building your Best Buyer audience
- creating and sharing content on your behalf
- and hot leads coming to you month after month seemingly on autopilot
All you have to do is click here and apply to work with us. You’ll fill out a short questionnaire, submit it for review by my team, and then when you’re accepted we’ll schedule our kick-off call and shoot over the invoice for your first month.
There is no long-term commitment, just pay me $1,549 once per month and my team and I will continue to create new content and share it out to your audience for you.
If you want us to engage on your behalf with your audience directly that’s no problem, we can do that too! That’ll take your monthly payment up to $2,549 per month.
Click the link and get started today!
See how simple that is?
Show them what you got, give them benefits of taking your offer, then call them to action!
Now, the above offer is not actually real… we don’t do content creation and social media management, but I will tell you this… I do know a guy who has a team that can do this for you.
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