What is the first thing you’d do if you were starting a new business? Maybe you’d do product research to figure out how to manufacture or source the staple of your new venture. Maybe you’d create a logo or a website. Maybe, I bet this is only a few of you, would talk to people to figure out what it is they want.
We’d like you to really take that last tact to heart and help you understand how talking to people, listening and hearing what their problems are and how they speak about them can be the best thing any one of us could do for our businesses, our jobs, and our lives.
Language. It’s more important than you think.
Imagine you’re at home relaxing, hanging out with your family on the couch and watching your favorite show, when all of a sudden you feel a drop of water hit your head. You, of course, instinctively reach up to touch your head to feel the spot where the water just landed and just as you touch your hand to your scalp, you feel another drop. This time on your hand.
You look up to the ceiling and see that there is a puddle forming where no puddle should EVER form.
What would you say your problem is? How does that problem make you feel? Go ahead, write them down. We’ll need them again in a moment.
Now imagine you’re a plumber. Maybe you’re even a plumber that specializes in fixing leaking pipes in residential homes, that are specifically in the ceiling. Pretty specific right? So how would you imagine telling people about your business, your specialty, and your services?
There are a number of ways you could speak to your potential customer. You could tell them that you’re a plumber. You could even tell them that you are the only plumber that specializes in fixing broken pipes that are located in the ceiling of residential homes. Both options speak directly to what you do, right? Seems logical, right?
Turns out both those tactics are telling people that you do a thing and that’s cool and all, but people don’t care. People care about their own problems and fixing them so they can get back to their lives. So a better tactic for you, the plumber that fixes pipes in ceilings would be to speak directly to their problem.
If broken pipes are dragging your homelife underwater and ruining your “me” time, we’ll help fix the problem and clean up the mess so you can get back to enjoying your home and not worry about when that next drop will fall on your head.
If you can explain your prospective customer’s problem to them, better than they can explain it themselves, you’re on the right track.
I hope you’ve found this email informative and you’re looking forward to adjusting your communication strategy. I would love to hear about how this implementation goes for you and your company, so hit me up and tell me how things work out!
As always if you’re looking for someone to help you clarify your messaging, build systems that can help your business grow and be a partner to guide you toward massive success for years to come, schedule some time to talk with us: https://calendly.com/getquirked
Owner, Get Quirked! Digital Marketing Consultancy