🧐 Often I hear this question, “Why should I update my website?” There are many reasons, but I almost always lead with these 5…
5 reasons to keep your website updated
Update my website for Search Engine Optimization (SEO)
👉 You should be helping Google find your business, services and products relevant to people you serve! This means consistently sharing content that speaks to problems you solve, solutions to problems you help with, and the outcomes of serving your customers.
When you update your website, Google and other search engines take notice.
Their programs that scour every corner of the internet are looking for up-to-date information and when they find an update…
They go nuts!
So, if you’re looking for reasons to “update my website” then you really don’t need to look further. Making updates helps Google take notice, which in turn helps customers find you more often!
This helps your business grow, your customers build trust with you and your business, and encourages search engines to show your website in search results more often to more people.
Marketing your business online with an updated website
👉 Websites are in the top first visited marketing materials for most local businesses. Making a good impression and providing accurate information to visitors should be on your mind at all times.
You can think of this as branding or building trust, but if you’re not making a good impression with product or service first, this is all moot. SO, for now I’ll assume that you have great customer service and that whatever you provide is helpful and valuable.
Set the tone.
At first glance of your website a visitor should understand 3 main things… Who you are, How you can help them, and What they need to do to get started working with you.
Utilizing your website to help people is the key to getting found more, getting people interested in your business, and getting them to give you money.
There are many facets to marketing and making sure your website is up to the task is step one.
Update my website for my local business
👉 Websites are a massive differentiator for local businesses and a great way to stand out from your competitors.
Local businesses neglect so many simple things that can help them stand out because they are so focused on their customers all day, every day.
By keeping your website up-to-date you’ll be able to out-rank your competitors. Use things like specials, updates on holidays, and happy customers.
Doing these things can get you something that is incredibly crucial to long-term success… get client testimonials.
Yep, get more testimonials. We’ll cover this in a later article in more detail, but for now just remember that every customer should be a happy one.
Social Media is not “yours” to keep
👉 Unlike social media content which is not indexed by search engines and you don’t own… your website is yours AND is indexed by search engines so your content can continue to bring people into your world months or years after you share it.
Facebook, Instagram, Pinterest, and any other social media site you might be using will not give you the time of day if they have to shut their doors.
What this means is that all those pictures and videos you share might someday go away.
Don’t get me wrong, these platforms are amazing and the amount of people you can reach on them is crazy large. It’s a must to be utilizing them, but you have to have a backup plan.
Not only a backup plan, but a plan that puts your website at the center of the media storm you are building.
Use all that content on your website too!
This is a great way to increase the amount of content on your website and not duplicating the work.
Profits keep gas in your business’ fuel tank
👉 Your website can be a direct line of revenue generation, no matter your business type. If used well, a website can be a profit multiplier.
Let’s say you already have an offer that is working for you… customers are already buying the product or service, and it’s easy to sell it to them.
This is the perfect opportunity to amplify the success of the offer by getting it in front of MORE people using your website.
Think of it like this…
If you can sell 10 widgets or service packages per month, selling face-to-face or by word-of-mouth, then all you have to do is turn your current sales process into a small marketing campaign to attract your Best Buyers.
This might sound like the old sales mindset of, “If I get in front of more people I will make more sales.”
I assure you, it’s not… well it’s not ONLY that.
See, with proper marketing and advertising of an already successful offer you are effectively multiplying your sales process.
If you then target ONLY your Best Buyers, the client that you get the most excited to work with, does all the things you need him/her to do WHEN you need it done, and pays you what you’ve asked without question… imagine what that will do for your business.
More Best Buyers buying more often from you.
You can accomplish this with your website and some very simple outbound marketing.
So, why update my website?
If you’re like many and skip to the bottom of the article to see the bulleted list of points being made…
Here they are:
- Search Engine Optimization
- Marketing your business online
- Local businesses can thrive in search and reputation
- Social media is not something you OWN
- Profits abound
Scroll up to find out more on each topic!
If you’re interested in moving forward on updating or creating your local business website, get in touch using the chatbot in the bottom right of your screen… it’s actually a direct line to me personally, Matt Quirk
But in the case that I can’t get to your message right away, our chatbot will help you with your request until I can personally.