From Pain to Solution:
A B2B Marketer’s Checklist for Understanding Customer Needs
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Check out the latest on the blog
Daily Thoughts: Your Past Work Is Your Best Asset
Don’t chase new ideas when AI can transform your existing content into gold. Feed your past work (blog posts, webinars, proposals) into AI and ask about recurring themes, frameworks, and potential depth opportunities.
Daily Thoughts: Headlines Are the New Creative Brief
Headlines act as mini creative briefs that capture your intention, helping AI build the supporting structure (outline, subheads, intro, CTA). When stuck, craft the perfect title first and let AI develop the rest—it’s the fastest path from concept to content.
Daily Thoughts: You Don’t Need Better Tools. You Need Better Tests.
Stop chasing new AI tools when what really matters are better tests. Great marketers differentiate themselves by consistently testing ideas across messaging, positioning, and creative formats. AI’s true value lies in enabling low-cost, rapid experimentation—turning every headline variation, tone shift, or feature explanation into a learning opportunity.
With AI, your brainstorming becomes your testing process, allowing you to try countless variations of the same core message without the traditional expense. Focus on testing ideas rather than accumulating tools, and use AI as your experimental playground.