Resources

Daily Thoughts: Don’t Just Feed the Machine. Collaborate With It.
Stop using AI as a vending machine for content—build a collaborative relationship instead. One-off prompts for “high-converting” copy rarely work because they skip the crucial iterative process. True AI power comes from the back-and-forth: refining drafts, testing against personas, and enhancing emotional resonance through multiple rounds of feedback. This “signal refinement” creates a live feedback loop that strengthens your message at each step. The most valuable AI outputs emerge when you treat it as a creative partner rather than a content factory.
Subscribe to get more B2B marketing tips, hot takes, & more.
This monthly newsletter will do nothing but annoy you if you’re not the right fit. That’s ok. If at any point, you no longer find it valuable please unsubscribe. But first, sign up and subscribe below.
Daily Thoughts: Don’t Just Feed the Machine. Collaborate With It.
Stop using AI as a vending machine for content—build a collaborative relationship instead. One-off prompts for “high-converting” copy rarely work because they skip the crucial iterative process. True AI power comes from the back-and-forth: refining drafts, testing against personas, and enhancing emotional resonance through multiple rounds of feedback. This “signal refinement” creates a live feedback loop that strengthens your message at each step. The most valuable AI outputs emerge when you treat it as a creative partner rather than a content factory.
Daily Thoughts: The Smartest Marketers Are Reps, Not Authors
Stop creating content like a novelist—embrace the iterative approach of songwriters and comedians. Today’s top marketers test material in small venues, refine what works, discard what doesn’t, and repeat daily. AI accelerates this process, letting you test multiple angles instantly across platforms and train on successful results. Focus on gaining insights quickly rather than scaling content volume. Prioritize repetition and testing before polishing; only invest in refining and packaging after you’ve proven what resonates.
Daily Thoughts: What Would Your Buyer Actually Say?
TL;DR Transform your marketing by asking AI to simulate a skeptical buyer reviewing your product. This exercise instantly reveals plainspoken insights, hesitations, and real-world language that marketing teams often filter out. Beyond typical persona work, this...
Daily thought: Most Marketing Isn’t Boring. It’s Unpracticed.
TL;DR Don't blame AI for boring marketing—blame lack of practice. Before AI, we just had fewer tools to notice the mediocrity. The real problem is marketers don't practice enough: with volume, constraints, or feedback loops. AI lets you rapidly iterate—writing...
Daily Thought: Your Second Brain Just Clocked In
TL;DR AI isn't outsourcing your thinking—it's expanding it by acting as your second brain. Rather than replacing your intelligence, AI serves as a tireless working memory that spots patterns across your content, offers unfiltered feedback, and helps you discover...
Daily Thoughts: AI Is a Better Mirror Than a Muse
TL;DR AI isn't your creative muse—it's your honest mirror. Rather than generating genius ideas, AI excels at reflecting your thoughts back with greater clarity and precision. Use it to identify assumptions in your drafts, test positioning statements, or simulate...
Daily Thoughts: You’re Not Too Late—You’re Too Linear
TL;DR Stop stressing about "keeping up" with every AI tool—it's a trap. Instead, break free from linear content creation (Plan → Write → Approve → Publish → Move on) and embrace AI to create continuous content loops. Smart marketers use AI workflows to transform...
Daily Thoughts: Stop Saying ‘AI Can’t Be Creative’
This one’s a hill I’m willing to die on. People love to say “AI can’t be creative.” But here’s what they miss: creativity isn’t a lightning bolt. It’s a process. It’s messy inputs, clever constraints, left turns, rewrites, rewrites of rewrites—and then something...
Daily Thoughts: Your input controls all the outputs
More than a handful of people have asked me: “What’s the best prompt to use with AI?” Here’s a real answer: the best prompt is your clarity of the outcome you desire. Before you open ChatGPT (or any AI tool), ask yourself: What do I want this message to do? Who’s it...