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Build content that helps YOU and your audience.
Right now, or very recently, you’ve created a great piece of content that is collecting dust. You know it could help a ton of people in your target audience, but you didn’t have the time, or the money, or the team members to promote it properly.
Right? We’ve all been there, haven’t we.
Now we don’t have to. Now, there is a playbook… a step by step process that can help us learn to plan ahead, to P/Repurpose our content.
B2B Marketers, CMOs, and Business Owners trust this advice and if you’re sick of feeling overwhelmed, understaffed, and under-funded… You will too.
Tired of Wasting Money on Content That Doesn't Drive Revenue?
Picture this: You’re a B2B marketing director, sitting in your office late on a Friday afternoon. The glow of your analytics dashboard casts harsh shadows across your face as you scroll through another month of disappointing metrics. Your coffee has gone cold, forgotten during the last two hours of trying to make sense of why your content isn’t performing.
The numbers don’t lie. Despite your team’s relentless efforts, qualified leads are down 23% from last quarter. Sales is complaining that the leads you do generate aren’t ready to buy. And your CEO just sent a calendar invite for Monday morning to “discuss marketing’s contribution to revenue.”
You close your eyes and massage your temples, remembering how different things were just 18 months ago. Back then, you had:
A content team of five writers, each specializing in different parts of your solution
Time to actually think strategically instead of just fighting fires
Budget for quality freelancers who could turn around expert content quickly
Tools and technology that helped you track and optimize every piece of content
But then came the dreaded phrase that’s now haunting every marketing meeting: “We need to do more with less.”
You may have tried to:
- Doubled down on content production, thinking quantity might make up for mildly reduced quality
- Asked your remaining team members to wear multiple hats, stretching them thinner by the day
- Attempted to prove ROI with whatever metrics you could cobble together
- Watched your best writer leave for a competitor who offered more resources and support
Now, your resource center is a digital ghost town. Hundreds of blog posts, whitepapers, and case studies sit gathering virtual dust. The few visitors who do find your content bounce quickly, never to return. Your social media channels echo with the sound of crickets, despite posting religiously three times a day.
Your marketing automation platform, once a source of pride, now feels like an expensive way to track failure. Every morning brings a new automated report showing:
- Email open rates declining month over month
- Content downloads hitting new lows
- Website visitors spending less time on your carefully crafted pages
- Conversion rates that would make any marketer wince
The worst part?
You know exactly what your CEO is going to say on Monday morning. You can practically hear it now:
“Marketing spent $X last quarter. What do we have to show for it? Where are the qualified leads? Where’s the pipeline? Where’s the REVENUE?”
Your throat tightens as you think about trying to explain that content marketing is a long-term game, that building trust takes time, that you’re “building awareness.” But those explanations are starting to sound hollow, even to you.
Looking at your calendar, you see next week is packed with:
- Three meetings about “marketing efficiency improvements”
- A content planning session with a team that’s now mostly contractors
- A pipeline review where Sales will inevitably ask for “better leads”
- Yet another discussion about reducing the marketing budget further
You minimize your analytics dashboard and open your content management system.
The homepage mockup your team spent weeks perfecting stares back at you. It’s beautiful, on-brand, and completely failing to convert visitors into leads.
Just then, a notification pops up – another email from Sales:
“Hey, just had a great call with a prospect who found us through a competitor’s case study. Why don’t we have content like that? Our stories are better, but nobody can find them. Can we discuss?”
And there it is. The truth you’ve been avoiding hits you like a ton of bricks: You don’t have a content problem. You have a content STRATEGY problem.
Your team is creating content, sure. Lots of it. But it’s not:
- Converting visitors into qualified leads
- Supporting the sales team with materials they actually need
- Demonstrating clear ROI to leadership
- Building a sustainable pipeline of opportunities
What if there was a better way?
What if instead of creating more content, you could transform your existing content into a revenue-generating machine?
Imagine walking into Monday’s meeting with:
- A clear plan for turning existing content into qualified leads
- Actual metrics showing how content directly influences pipeline
- A strategy that makes your CEO’s eyes light up instead of roll back
- Confidence that you can deliver real results with your current resources
You’re not alone in this struggle. And more importantly, there’s a way out.
A way to stop the endless cycle of content creation and start focusing on content that actually drives revenue.
Introducing P/Repurpose: Your Logical, But Contrarian Guide to B2B Content Marketing
This isn’t just another marketing book filled with fluffy theory. It’s your practical guide to creating content that:
- Actually generates attributable revenue
- Builds trust with your audience by helping them take real steps forward
- Gets maximum value from every piece you create
- Works on both large and small budgets
This book is organized into three main parts that work together to help you create effective, revenue-generating content…
Content Strategy
How to plan and create content that resonates with your audience and drives business results
Repurposing Successful Content & Campaigns
Making the most of your existing content through smart repurposing
Integrating Content with Calls to Action
Converting audience engagement into tangible business outcomes
Each section builds on the previous one, providing you with both strategic frameworks and practical implementation steps. Let’s begin with understanding how to build an effective content strategy…
Here’s What You’ll Learn:
How to use the “Escape From, Arrive To” framework to create content that resonates
Let me expand on the “Escape From, Arrive To” framework in the context of resonating content that moves prospects through the funnel:
The framework focuses on two key elements:
- Escape From: Addressing the painful current state that prospects want to leave behind – like declining leads, ineffective content, and pressure from leadership
- Arrive To: Painting a clear picture of the desired future state – such as having content that converts visitors into qualified leads, supports sales effectively, and demonstrates clear ROI
This resonates because it:
- Acknowledges real pain points prospects are experiencing (like doing more with less and struggling to prove marketing’s value)
- Shows a clear path to transformation (turning existing content into a revenue-generating machine)
- Promises specific, measurable outcomes (like having clear metrics showing content’s influence on pipeline)
Practical strategies for maximizing value from content
Turn your existing content into multiple formats and channels to increase reach and engagement. Learn how to effectively repurpose without losing quality or impact.
Measure ROI through data-driven metrics
Track key performance indicators like qualified leads, demo requests, and pipeline generation to prove the value of your content marketing efforts. Move beyond vanity metrics to focus on real business impact.
Create compelling calls to action that convert
Learn to craft CTAs that guide prospects to take meaningful next steps, whether continuing their education journey or starting the sales process. Build trust while driving revenue.
Who This Book Is For:
This book is specifically written for marketing strategists, leaders, and owner-operators who:
- Market and sell products/services to other businesses
- Need to operate effectively on any budget size
- Must be accountable for producing revenue and profit
The book focuses on B2B marketing strategies that help businesses effectively reach and convert other businesses as customers. Content must be tailored for business decision-makers and buying committees.
The framework and strategies work whether you have a large marketing budget or are operating with limited resources. The emphasis is on getting maximum ROI from your content through smart planning, repurposing, and promotion.
Unlike traditional content marketing focused solely on metrics like views or engagement, this approach ties content directly to revenue generation and ROI. Every piece of content should help move prospects closer to becoming customers.
These are the core characteristics of marketers who will benefit most from the P/Repurpose approach to content marketing. The focus is on creating content that not only educates and builds trust but directly contributes to business growth and revenue generation.
Ready to Transform Your Content Marketing?
Get your copy of P/Repurpose for $29.97 and receive:
- The complete framework for creating revenue-generating content
- 3-6 months of hands-on implementation support
- Documented processes and training materials
- A content marketing engine that drives real business growth