From Pain to Solution:
A B2B Marketer’s Checklist for Understanding Customer Needs
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Check out the latest on the blog
Daily Thoughts: The Smartest Marketers Are Reps, Not Authors
Stop creating content like a novelist—embrace the iterative approach of songwriters and comedians. Today’s top marketers test material in small venues, refine what works, discard what doesn’t, and repeat daily. AI accelerates this process, letting you test multiple angles instantly across platforms and train on successful results. Focus on gaining insights quickly rather than scaling content volume. Prioritize repetition and testing before polishing; only invest in refining and packaging after you’ve proven what resonates.
Daily Thoughts: What Would Your Buyer Actually Say?
TL;DR Transform your marketing by asking AI to simulate a skeptical buyer reviewing your product. This exercise instantly reveals plainspoken insights, hesitations, and real-world language that marketing teams often filter out. Beyond typical persona work, this...
Daily thought: Most Marketing Isn’t Boring. It’s Unpracticed.
TL;DR Don't blame AI for boring marketing—blame lack of practice. Before AI, we just had fewer tools to notice the mediocrity. The real problem is marketers don't practice enough: with volume, constraints, or feedback loops. AI lets you rapidly iterate—writing...