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Check out the latest on the blog

Daily Thoughts: You’re Not Too Late—You’re Too Linear

Daily Thoughts: You’re Not Too Late—You’re Too Linear

TL;DR Stop stressing about "keeping up" with every AI tool—it's a trap. Instead, break free from linear content creation (Plan → Write → Approve → Publish → Move on) and embrace AI to create continuous content loops. Smart marketers use AI workflows to transform...

Daily Thoughts: Stop Saying ‘AI Can’t Be Creative’

Daily Thoughts: Stop Saying ‘AI Can’t Be Creative’

This one’s a hill I’m willing to die on. People love to say “AI can’t be creative.” But here’s what they miss: creativity isn’t a lightning bolt. It’s a process. It’s messy inputs, clever constraints, left turns, rewrites, rewrites of rewrites—and then something...

Daily Thoughts: Your input controls all the outputs

Daily Thoughts: Your input controls all the outputs

More than a handful of people have asked me: “What’s the best prompt to use with AI?” Here’s a real answer: the best prompt is your clarity of the outcome you desire. Before you open ChatGPT (or any AI tool), ask yourself: What do I want this message to do? Who’s it...