Matt Quirk
Marketing leader building demand & pipeline for businesses worldwide | Speaker on marketing strategy, advertising, direct response, & copywriting.
Focus Areas
Long-term strategic thinking & impactful, quick action.
Strategy
Tactics, for short-term gains does not win for years to come. I develop strategies that play out over time, adjustments made as the market dictates.
Execution
Execution against the strategy is key, but we need near-term wins to stay relevant. With the long-term in mind, I lead and build campaigns that convert.
Measurement
In the flying spaghetti monster I trust, all others must bring data. I measure constantly, analyze and make decisions to improve, modify, or stop campaigns.
Optimization
I’ve analyzed performance data for 15+ years and the power for optimization has never been more available than today. It’s the key to strategic success.
Latest Articles, Podcast Episodes, and Videos
The Myth of “Evergreen” Content: Why Repurposing is the Real Key to ROI
In B2B marketing, we often hear about "evergreen content" - that mythical piece that stays relevant forever. But here's the truth: calling content "evergreen" is often an excuse to let valuable assets gather dust. The Problem with "Evergreen" Thinking When we label...
AI as Your Competitive Edge: Smarter Competitor Research
What if you could analyze your competitors' strategies in minutes instead of weeks? Marketers have always studied competitors, but traditional methods are slow, biased, and limited. AI changes the game by surfacing insights instantly, revealing patterns you’d never...
Content Repurposing at Scale | The B2B AI Marketer’s Superpower
I have had the pleasure of working with and leading Matt Quirk during his tenure at Insight and I highly recommend him as a marketing leader. Matt loves marketing more than anyone I know. He is a highly skilled marketing professional who offers a wealth of knowledge and experience to any team he works with.
Matt is an experienced marketing professional who offers a wealth of knowledge to the teams he collaborates with. I could count on him to offer creative and actionable approaches and tactics to creating engagement with clients. His deep understanding of marketing philosophies and tool stacks are an asset within any marketing or sales team. He is always committed to helping his direct reports thrive and excel to advance their marketing skill set.
Matt is a great teammate! I was consistently impressed by his strategic thinking, creativity, and attention to detail. He was instrumental in developing and executing successful marketing campaigns that led to increased brand awareness and revenue growth for my Acquisition Sales Team at Insight.
My Team development Approach
I’m big on development and leading teammates to even greater success.
Leading and developing people has been 50% of my professional life for the past 7 years. The key to a successful team is to build trust as their leader, actually listen to what they say they want and their ideas, and give them support to execute. Even if what they want to do seems scary and batshit crazy.
Test, learn, apply going forward.
Success leaves footprints
Just a few case studies to show you who I am and what I’m capable of.
Account-Based Marketing
A tale of one Hardware store franchise + their Technology partner and the success of ABM.
Demand Gen & Digital
When these teams align, it’s hard not to win big. Find the common ground and build up.
Teammate Development
Trusting your team helps them trust you and bring new, amazing ideas forward.
Never Stop Learning
I know enough to know I don’t know it all, so I’m constantly learning and growing.
Story Time
Account-Based Marketing
A national hardware retailer client was looking to help their franchisees get access to the standard products list. Working with the Sales team as a partner, I designed an ABM play on two fronts.
First we built a digital motion targeted at known franchise owner and operator contacts we had in our database already. We used email to drive our audience to a custom landing page, focusing on the problems that many other store owners like them have had and showing them how simple it was to setup their account and purchase the equipment they needed to drive business forward.
While successful, we realized that the contact data we had was out of date and not hitting our whole target audience of franchise owners.
The next component was 2 fold. The parent corporation holds an annual event specifically for these franchise owners to learn and grow. We had a presence at the event and signed new owners/operators up for our platform while they were at the conference.
We also launched a direct mail program to drive even more franchise owners and operators to our custom landing page and get them signed up to start using the purchasing platform.
All in, we increase revenue within this account by $500k a year for 3 years.
Story Time
Demand Gen + Digital Partnership
Leading a functional support team at a big organization is tough. My team became the optimization partner for our Demand Generation team that utilized an external agency for execution.
We ran monthly optimization meetings for 11 active campaigns over the course of several months. The Digital team would work hand-in-hand with our agency partner to pull performance and analyze each campaign tactic and the flow between them. Identifying areas for optimization and showcasing what we believed the increase would be in performance.
This led to improved performance for all campaigns and built great trust with out Demand Generation & Campaign Managers.
Story Time
Teammate Development
Helping others grow and develop is a passion of mine and I’ve developed tools to help me help my team. Holding regular 1 on 1’s and making space to actually listen to to your teammates, gather feedback, hear their pain points and successes.
Helping them share the wins, the losses and the learnings with their peers and up to leadership builds trust and shows them that they are a winning component of the team.
Not convinced yet?
Jack of all trades, master of many.
Demand Generation
Capturing attention and building qualified leads is tough in B2B. 50+ GTM campaigns all but 3 were profitable in 90 days.
Content-led & Integrated
Say the right words, never let ’em forget about the value you bring. Words to live by.
Try stuff others won’t
The same shit only gets the same results. Stand out, be different, and optimize or prune with ferocity.
Partnerships = Success
Build win-win scenarios for clients by partnering inside and out of the business for success.