Resources
Daily thought: Most Marketing Isn’t Boring. It’s Unpracticed.
TL;DR Don't blame AI for boring marketing—blame lack of practice. Before AI, we just had fewer tools to notice the mediocrity. The real problem is marketers don't practice enough: with volume, constraints, or feedback loops. AI lets you rapidly iterate—writing...
P/Repurpose – New Book!
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1 Page Marketing Plan
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Maximizing Your Content Investment: A Guide to Content Repurposing (Part 1)
Discover proven content repurposing strategies to maximize ROI, save time, and boost engagement. Transform your content into videos, infographics, and more for better reach and impact.
The Myth of “Evergreen” Content: Why Repurposing is the Real Key to ROI
In B2B marketing, we often hear about "evergreen content" - that mythical piece that stays relevant forever. But here's the truth: calling content "evergreen" is often an excuse to let valuable assets gather dust. The Problem with "Evergreen" Thinking When we label...
AI as Your Competitive Edge: Smarter Competitor Research
What if you could analyze your competitors' strategies in minutes instead of weeks? Marketers have always studied competitors, but traditional methods are slow, biased, and limited. AI changes the game by surfacing insights instantly, revealing patterns you’d never...
Content Repurposing at Scale | The B2B AI Marketer’s Superpower
Revolutionize Your B2B Email Nurture Programs with This One Simple Tactic
Have your email nurture performance numbers dropped or just been flat for way too long? Maybe you’re looking to get more leads, close more sales, or land more demos and have run out of ideas that have much if any impact.
4 simple steps to plan your next B2B webinar.
Follow this simple framework to plan & create successful B2B webinars in any industry that converts viewers to your best customers.
How to build better B2B webinars & get more attendees, without blowing your budget
Connecting with any audience in B2B marketing is tough these days. We have the most opportunities to connect than we’ve ever had before, which is both a blessing and a curse. However, there are a few tried and true tactics left to us that still build trust like...
5 Powerful Strategies to Improve Your B2B Content Syndication Campaign ROI
Each of these 5 strategies will improve your B2B content syndication campaign ROI. They are easy to learn, but some may require assembly.
How to create better content for social media promotion in B2B
Creating content for B2B marketing doesn’t have to be complex. All you need is a simple process to follow, every time. Com learn our process!