Resources
Daily Thoughts: Headlines Are the New Creative Brief
Headlines act as mini creative briefs that capture your intention, helping AI build the supporting structure (outline, subheads, intro, CTA). When stuck, craft the perfect title first and let AI develop the rest—it’s the fastest path from concept to content.
P/Repurpose – New Book!
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Daily Thoughts: You’re Not Too Late—You’re Too Linear
TL;DR Stop stressing about "keeping up" with every AI tool—it's a trap. Instead, break free from linear content creation (Plan → Write → Approve → Publish → Move on) and embrace AI to create continuous content loops. Smart marketers use AI workflows to transform...
Daily Thoughts: Stop Saying ‘AI Can’t Be Creative’
This one’s a hill I’m willing to die on. People love to say “AI can’t be creative.” But here’s what they miss: creativity isn’t a lightning bolt. It’s a process. It’s messy inputs, clever constraints, left turns, rewrites, rewrites of rewrites—and then something...
Daily Thoughts: Your input controls all the outputs
More than a handful of people have asked me: “What’s the best prompt to use with AI?” Here’s a real answer: the best prompt is your clarity of the outcome you desire. Before you open ChatGPT (or any AI tool), ask yourself: What do I want this message to do? Who’s it...
Daily thoughts… using AI for marketing elevation.
TL;DR AI is not just a productivity tool for marketers; it's an amplifier for your strategic thinking. Instead of merely using AI to complete tasks faster, use it to elevate your work by thinking deeper, challenging assumptions, and strengthening creative instincts....
Set It Down and Walk Around It – How to repurpose really well
How Earl Nightingale’s perspective shift can transform your approach to content and campaigns Imagine standing in front of a problem. It’s in your hands. It’s complex, important, probably a little tangled. And because you’re holding it, you can’t really see it. That’s...
Maximizing Your Content Investment: A Guide to Content Repurposing (Part 1)
Discover proven content repurposing strategies to maximize ROI, save time, and boost engagement. Transform your content into videos, infographics, and more for better reach and impact.
The Myth of “Evergreen” Content: Why Repurposing is the Real Key to ROI
In B2B marketing, we often hear about "evergreen content" - that mythical piece that stays relevant forever. But here's the truth: calling content "evergreen" is often an excuse to let valuable assets gather dust. The Problem with "Evergreen" Thinking When we label...
AI as Your Competitive Edge: Smarter Competitor Research
What if you could analyze your competitors' strategies in minutes instead of weeks? Marketers have always studied competitors, but traditional methods are slow, biased, and limited. AI changes the game by surfacing insights instantly, revealing patterns you’d never...