Resources
Daily Thoughts: Don’t Just Feed the Machine. Collaborate With It.
Stop using AI as a vending machine for content—build a collaborative relationship instead. One-off prompts for “high-converting” copy rarely work because they skip the crucial iterative process. True AI power comes from the back-and-forth: refining drafts, testing against personas, and enhancing emotional resonance through multiple rounds of feedback. This “signal refinement” creates a live feedback loop that strengthens your message at each step. The most valuable AI outputs emerge when you treat it as a creative partner rather than a content factory.
P/Repurpose – New Book!
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Daily Thoughts: Your input controls all the outputs
More than a handful of people have asked me: “What’s the best prompt to use with AI?” Here’s a real answer: the best prompt is your clarity of the outcome you desire. Before you open ChatGPT (or any AI tool), ask yourself: What do I want this message to do? Who’s it...
Daily thoughts… using AI for marketing elevation.
TL;DR AI is not just a productivity tool for marketers; it's an amplifier for your strategic thinking. Instead of merely using AI to complete tasks faster, use it to elevate your work by thinking deeper, challenging assumptions, and strengthening creative instincts....
Set It Down and Walk Around It – How to repurpose really well
How Earl Nightingale’s perspective shift can transform your approach to content and campaigns Imagine standing in front of a problem. It’s in your hands. It’s complex, important, probably a little tangled. And because you’re holding it, you can’t really see it. That’s...
Maximizing Your Content Investment: A Guide to Content Repurposing (Part 1)
Discover proven content repurposing strategies to maximize ROI, save time, and boost engagement. Transform your content into videos, infographics, and more for better reach and impact.
The Myth of “Evergreen” Content: Why Repurposing is the Real Key to ROI
In B2B marketing, we often hear about "evergreen content" - that mythical piece that stays relevant forever. But here's the truth: calling content "evergreen" is often an excuse to let valuable assets gather dust. The Problem with "Evergreen" Thinking When we label...
AI as Your Competitive Edge: Smarter Competitor Research
What if you could analyze your competitors' strategies in minutes instead of weeks? Marketers have always studied competitors, but traditional methods are slow, biased, and limited. AI changes the game by surfacing insights instantly, revealing patterns you’d never...
Content Repurposing at Scale | The B2B AI Marketer’s Superpower
Revolutionize Your B2B Email Nurture Programs with This One Simple Tactic
Have your email nurture performance numbers dropped or just been flat for way too long? Maybe you’re looking to get more leads, close more sales, or land more demos and have run out of ideas that have much if any impact.
4 simple steps to plan your next B2B webinar.
Follow this simple framework to plan & create successful B2B webinars in any industry that converts viewers to your best customers.