Resources
Educational Content Adaptation Strategies: A Guide to Content Repurposing (Part 2)
In Part 1 of our content repurposing series, we explored strategies for transforming your content into various visual formats. Now let's dive deeper into adapting your content for educational purposes - a powerful way to demonstrate value, drive engagement, and help...
P/Repurpose – New Book!
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Daily Thought: Your Second Brain Just Clocked In
TL;DR AI isn't outsourcing your thinking—it's expanding it by acting as your second brain. Rather than replacing your intelligence, AI serves as a tireless working memory that spots patterns across your content, offers unfiltered feedback, and helps you discover...
Daily Thoughts: AI Is a Better Mirror Than a Muse
TL;DR AI isn't your creative muse—it's your honest mirror. Rather than generating genius ideas, AI excels at reflecting your thoughts back with greater clarity and precision. Use it to identify assumptions in your drafts, test positioning statements, or simulate...
Daily Thoughts: You’re Not Too Late—You’re Too Linear
TL;DR Stop stressing about "keeping up" with every AI tool—it's a trap. Instead, break free from linear content creation (Plan → Write → Approve → Publish → Move on) and embrace AI to create continuous content loops. Smart marketers use AI workflows to transform...
Daily Thoughts: Stop Saying ‘AI Can’t Be Creative’
This one’s a hill I’m willing to die on. People love to say “AI can’t be creative.” But here’s what they miss: creativity isn’t a lightning bolt. It’s a process. It’s messy inputs, clever constraints, left turns, rewrites, rewrites of rewrites—and then something...
Daily Thoughts: Your input controls all the outputs
More than a handful of people have asked me: “What’s the best prompt to use with AI?” Here’s a real answer: the best prompt is your clarity of the outcome you desire. Before you open ChatGPT (or any AI tool), ask yourself: What do I want this message to do? Who’s it...
Daily thoughts… using AI for marketing elevation.
TL;DR AI is not just a productivity tool for marketers; it's an amplifier for your strategic thinking. Instead of merely using AI to complete tasks faster, use it to elevate your work by thinking deeper, challenging assumptions, and strengthening creative instincts....
Set It Down and Walk Around It – How to repurpose really well
How Earl Nightingale’s perspective shift can transform your approach to content and campaigns Imagine standing in front of a problem. It’s in your hands. It’s complex, important, probably a little tangled. And because you’re holding it, you can’t really see it. That’s...
Maximizing Your Content Investment: A Guide to Content Repurposing (Part 1)
Discover proven content repurposing strategies to maximize ROI, save time, and boost engagement. Transform your content into videos, infographics, and more for better reach and impact.
The Myth of “Evergreen” Content: Why Repurposing is the Real Key to ROI
In B2B marketing, we often hear about "evergreen content" - that mythical piece that stays relevant forever. But here's the truth: calling content "evergreen" is often an excuse to let valuable assets gather dust. The Problem with "Evergreen" Thinking When we label...