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Daily Thoughts: You Don’t Need Better Tools. You Need Better Tests.
Stop chasing new AI tools when what really matters are better tests. Great marketers differentiate themselves by consistently testing ideas across messaging, positioning, and creative formats. AI’s true value lies in enabling low-cost, rapid experimentation—turning every headline variation, tone shift, or feature explanation into a learning opportunity.
With AI, your brainstorming becomes your testing process, allowing you to try countless variations of the same core message without the traditional expense. Focus on testing ideas rather than accumulating tools, and use AI as your experimental playground.
P/Repurpose – New Book!
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1 Page Marketing Plan
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Revolutionize Your B2B Email Nurture Programs with This One Simple Tactic
Have your email nurture performance numbers dropped or just been flat for way too long? Maybe you’re looking to get more leads, close more sales, or land more demos and have run out of ideas that have much if any impact.
4 simple steps to plan your next B2B webinar.
Follow this simple framework to plan & create successful B2B webinars in any industry that converts viewers to your best customers.
How to build better B2B webinars & get more attendees, without blowing your budget
Connecting with any audience in B2B marketing is tough these days. We have the most opportunities to connect than we’ve ever had before, which is both a blessing and a curse. However, there are a few tried and true tactics left to us that still build trust like...
5 Powerful Strategies to Improve Your B2B Content Syndication Campaign ROI
Each of these 5 strategies will improve your B2B content syndication campaign ROI. They are easy to learn, but some may require assembly.
How to create better content for social media promotion in B2B
Creating content for B2B marketing doesn’t have to be complex. All you need is a simple process to follow, every time. Com learn our process!