More than a handful of people have asked me: “What’s the best prompt to use with AI?”

Here’s a real answer: the best prompt is your clarity of the outcome you desire.

Before you open ChatGPT (or any AI tool), ask yourself:

• What do I want this message to do?
• Who’s it for?
• What’s the transformation I want the audience to experience?

In P/Repurpose, I talk about how every great piece of content starts with what I call the “Escape From → Arrive To” shift. It’s the internal movement you want your audience to make.

That shift is the true brief—not the headline, not the channel, not the format.

AI doesn’t invent that shift. You do.

AI just helps you express it more clearly, more creatively, more consistently.

So before your fingers hit the keyboard, check in with your own clarity.

AI will only magnify what you bring to the table.

That’s the real magic.