TL;DR

Stop creating content like a novelist—embrace the iterative approach of songwriters and comedians. Today’s top marketers test material in small venues, refine what works, discard what doesn’t, and repeat daily.

AI accelerates this process, letting you test multiple angles instantly across platforms and train on successful results. Focus on gaining insights quickly rather than scaling content volume. Prioritize repetition and testing before polishing; only invest in refining and packaging after you’ve proven what resonates.

If you’re still approaching content like a novelist—starting from a blank doc, crafting every sentence, polishing every paragraph—you’re playing the game on hard mode.

Today’s best marketers think more like songwriters or stand-up comics.

You write material.

You test it in small rooms.

You tighten it up.

You keep what lands.

You drop what flops.

And you try again tomorrow.

AI makes this frictionless.

You can pitch 5 ad angles in a Slack thread. You can run 3 intro versions in a cold email. You can A/B/C test hooks on social, then train your AI assistant on the best ones.

This isn’t about content at scale. It’s about insight at speed.

When something works, then you double down. Then you polish. Then you package.

Reps first. Craft later.