TL;DR

Stop using AI as a vending machine for content—build a collaborative relationship instead. One-off prompts for “high-converting” copy rarely work because they skip the crucial iterative process. True AI power comes from the back-and-forth: refining drafts, testing against personas, and enhancing emotional resonance through multiple rounds of feedback.

This “signal refinement” creates a live feedback loop that strengthens your message at each step. The most valuable AI outputs emerge when you treat it as a creative partner rather than a content factory.

You’ve seen this prompt, right?

“Act like a copywriter. Write me a high-converting email for my product.”

Then the marketer takes the output, pastes it into Mailchimp, and wonders why it doesn’t land.

Here’s the problem: that’s not a collaboration. That’s a transaction.

AI shines when you iterate with it. When you say:

• “Here’s a rough draft—what’s unclear?”
• “Now test it against this persona’s objections.”
• “Now rewrite with more emotion and a tighter call to action.”

That’s the dance. That’s the power.

In P/Repurpose, I call this “refining the signal.” AI helps you shape stronger messages by turning the content creation process into a live feedback loop—one where you never have to guess alone.

Don’t ONLY feed the machine. Work with it.

That’s when things get weird, useful, and brilliant.