by Matt Quirk | Jul 8, 2025 | AI, B2B Marketing
TL;DR AI isn’t your creative muse—it’s your honest mirror. Rather than generating genius ideas, AI excels at reflecting your thoughts back with greater clarity and precision. Use it to identify assumptions in your drafts, test positioning statements, or...
by Matt Quirk | Jul 7, 2025 | AI, B2B Marketing
TL;DR Stop stressing about “keeping up” with every AI tool—it’s a trap. Instead, break free from linear content creation (Plan → Write → Approve → Publish → Move on) and embrace AI to create continuous content loops. Smart marketers use AI workflows...
by Matt Quirk | Jul 6, 2025 | AI, B2B Marketing
This one’s a hill I’m willing to die on. People love to say “AI can’t be creative.” But here’s what they miss: creativity isn’t a lightning bolt. It’s a process. It’s messy inputs, clever constraints, left turns, rewrites, rewrites of rewrites—and then something...
by Matt Quirk | Jul 5, 2025 | AI
More than a handful of people have asked me: “What’s the best prompt to use with AI?” Here’s a real answer: the best prompt is your clarity of the outcome you desire. Before you open ChatGPT (or any AI tool), ask yourself: What do I want this message to do? Who’s it...
by Matt Quirk | Jul 4, 2025 | AI, B2B Marketing
TL;DR AI is not just a productivity tool for marketers; it’s an amplifier for your strategic thinking. Instead of merely using AI to complete tasks faster, use it to elevate your work by thinking deeper, challenging assumptions, and strengthening creative...
