by Matt Quirk | Mar 25, 2024 | B2B Marketing, B2B Webinars
Successful B2B webinars start with a well-thought out plan. Of course, right? But if you think back to your most recent webinar, did you create it with a clear topic and problem statement that was meaningful to your audience? What about the journey that audience was...
by Matt Quirk | Mar 11, 2024 | B2B Marketing, B2B Webinars
Connecting with any audience in B2B marketing is tough these days. We have the most opportunities to connect than we’ve ever had before, which is both a blessing and a curse. However, there are a few tried and true tactics left to us that still build trust like...
by Matt Quirk | Feb 24, 2024 | B2B Marketing, Content Syndication
Content syndication gets a lot of flack for being an ineffective way to market in B2B, but nearly everyone I know and am connected with still uses it. I believe there’s good and bad content syndication programs, but that isn’t important. What is important is that you...
by Matt Quirk | Feb 19, 2024 | B2B Marketing
The only logical thing to do is think backwards and then forwards again. Ideally, you would identify the channels for promotion of a piece of content before creating that content. Simple. Now creating content for social media promotion in B2B will forever be easy....
