by Matt Quirk | Jul 6, 2025 | AI, B2B Marketing
This one’s a hill I’m willing to die on. People love to say “AI can’t be creative.” But here’s what they miss: creativity isn’t a lightning bolt. It’s a process. It’s messy inputs, clever constraints, left turns, rewrites, rewrites of rewrites—and then something...
by Matt Quirk | Jul 5, 2025 | AI
More than a handful of people have asked me: “What’s the best prompt to use with AI?” Here’s a real answer: the best prompt is your clarity of the outcome you desire. Before you open ChatGPT (or any AI tool), ask yourself: What do I want this message to do? Who’s it...
by Matt Quirk | Jul 4, 2025 | AI, B2B Marketing
TL;DR AI is not just a productivity tool for marketers; it’s an amplifier for your strategic thinking. Instead of merely using AI to complete tasks faster, use it to elevate your work by thinking deeper, challenging assumptions, and strengthening creative...
by Matt Quirk | Jun 28, 2025 | repurposing, B2B Marketing
How Earl Nightingale’s perspective shift can transform your approach to content and campaigns Imagine standing in front of a problem. It’s in your hands. It’s complex, important, probably a little tangled. And because you’re holding it, you can’t really see it. That’s...
by Matt Quirk | May 31, 2025 | repurposing, B2B Marketing, content marketing
Let’s talk about a challenge every B2B marketer faces. Creating high-quality content takes serious time and investment, yet it feels like content has a shorter shelf life than ever before. With your audience scattered across platforms and their attention spans...
