by Matt Quirk | Aug 6, 2025 | AI, B2B Marketing
TL;DR Don’t chase new ideas when AI can transform your existing content into gold. Feed your past work (blog posts, webinars, proposals) into AI and ask about recurring themes, frameworks, and potential depth opportunities. This process reveals the valuable raw...
by Matt Quirk | Aug 4, 2025 | B2B Marketing, AI
TL;DR Skip complex AI prompts and start with a single compelling headline instead. This “headline-first” approach forces clarity and direction, allowing AI to reverse-engineer a complete piece around your core message. Headlines act as mini creative briefs...
by Matt Quirk | Jul 19, 2025 | AI, B2B Marketing
TL;DR Stop chasing new AI tools when what really matters are better tests. Great marketers differentiate themselves by consistently testing ideas across messaging, positioning, and creative formats. AI’s true value lies in enabling low-cost, rapid...
by Matt Quirk | Jul 18, 2025 | AI, B2B Marketing
TL;DR Stop using AI as a vending machine for content—build a collaborative relationship instead. One-off prompts for “high-converting” copy rarely work because they skip the crucial iterative process. True AI power comes from the back-and-forth: refining...
by Matt Quirk | Jul 17, 2025 | AI, B2B Marketing
TL;DR Stop creating content like a novelist—embrace the iterative approach of songwriters and comedians. Today’s top marketers test material in small venues, refine what works, discard what doesn’t, and repeat daily. AI accelerates this process, letting...
by Matt Quirk | Jul 11, 2025 | AI, B2B Marketing
TL;DR Transform your marketing by asking AI to simulate a skeptical buyer reviewing your product. This exercise instantly reveals plainspoken insights, hesitations, and real-world language that marketing teams often filter out. Beyond typical persona work, this...
