by Matt Quirk | Jul 18, 2025 | AI, B2B Marketing
TL;DR Stop using AI as a vending machine for content—build a collaborative relationship instead. One-off prompts for “high-converting” copy rarely work because they skip the crucial iterative process. True AI power comes from the back-and-forth: refining...
by Matt Quirk | Jul 17, 2025 | AI, B2B Marketing
TL;DR Stop creating content like a novelist—embrace the iterative approach of songwriters and comedians. Today’s top marketers test material in small venues, refine what works, discard what doesn’t, and repeat daily. AI accelerates this process, letting...
by Matt Quirk | Jul 11, 2025 | AI, B2B Marketing
TL;DR Transform your marketing by asking AI to simulate a skeptical buyer reviewing your product. This exercise instantly reveals plainspoken insights, hesitations, and real-world language that marketing teams often filter out. Beyond typical persona work, this...
by Matt Quirk | Jul 10, 2025 | AI, B2B Marketing
TL;DR Don’t blame AI for boring marketing—blame lack of practice. Before AI, we just had fewer tools to notice the mediocrity. The real problem is marketers don’t practice enough: with volume, constraints, or feedback loops. AI lets you rapidly...
by Matt Quirk | Jul 9, 2025 | B2B Marketing, AI
TL;DR AI isn’t outsourcing your thinking—it’s expanding it by acting as your second brain. Rather than replacing your intelligence, AI serves as a tireless working memory that spots patterns across your content, offers unfiltered feedback, and helps you...
by Matt Quirk | Jul 8, 2025 | AI, B2B Marketing
TL;DR AI isn’t your creative muse—it’s your honest mirror. Rather than generating genius ideas, AI excels at reflecting your thoughts back with greater clarity and precision. Use it to identify assumptions in your drafts, test positioning statements, or...
