by Matt Quirk | Jun 5, 2024 | B2B Marketing, Email Nurture
Maybe you’ve noticed that your email nurture performance numbers have dropped, or perhaps they’ve just been flat for too long. Maybe you’re trying to get more leads, close more sales, or improve customer success metrics, but your ideas just aren’t...
by Matt Quirk | Mar 25, 2024 | B2B Marketing, B2B Webinars
Successful B2B webinars start with a well-thought out plan. Of course, right? But if you think back to your most recent webinar, did you create it with a clear topic and problem statement that was meaningful to your audience? What about the journey that audience was...
by Matt Quirk | Mar 11, 2024 | B2B Marketing, B2B Webinars
Connecting with any audience in B2B marketing is tough these days. We have the most opportunities to connect than we’ve ever had before, which is both a blessing and a curse. However, there are a few tried and true tactics left to us that still build trust like...
by Matt Quirk | Feb 24, 2024 | B2B Marketing, Content Syndication
Content syndication gets a lot of flack for being an ineffective way to market in B2B, but nearly everyone I know and am connected with still uses it. I believe there’s good and bad content syndication programs, but that isn’t important. What is important is that you...
by Matt Quirk | Feb 19, 2024 | B2B Marketing
The only logical thing to do is think backwards and then forwards again. Ideally, you would identify the channels for promotion of a piece of content before creating that content. Simple. Now creating content for social media promotion in B2B will forever be easy....
