by Matt Quirk | Jul 7, 2025 | AI, B2B Marketing
TL;DR Stop stressing about “keeping up” with every AI tool—it’s a trap. Instead, break free from linear content creation (Plan → Write → Approve → Publish → Move on) and embrace AI to create continuous content loops. Smart marketers use AI workflows...
by Matt Quirk | Jul 6, 2025 | AI, B2B Marketing
This one’s a hill I’m willing to die on. People love to say “AI can’t be creative.” But here’s what they miss: creativity isn’t a lightning bolt. It’s a process. It’s messy inputs, clever constraints, left turns, rewrites, rewrites of rewrites—and then something...
by Matt Quirk | Jul 4, 2025 | AI, B2B Marketing
TL;DR AI is not just a productivity tool for marketers; it’s an amplifier for your strategic thinking. Instead of merely using AI to complete tasks faster, use it to elevate your work by thinking deeper, challenging assumptions, and strengthening creative...
by Matt Quirk | Jun 28, 2025 | repurposing, B2B Marketing
How Earl Nightingale’s perspective shift can transform your approach to content and campaigns Imagine standing in front of a problem. It’s in your hands. It’s complex, important, probably a little tangled. And because you’re holding it, you can’t really see it. That’s...
by Matt Quirk | May 31, 2025 | repurposing, B2B Marketing, content marketing
Let’s talk about a challenge every B2B marketer faces. Creating high-quality content takes serious time and investment, yet it feels like content has a shorter shelf life than ever before. With your audience scattered across platforms and their attention spans...
by Matt Quirk | May 3, 2025 | B2B Marketing, content marketing, repurposing
In B2B marketing, we often hear about “evergreen content” – that mythical piece that stays relevant forever. But here’s the truth: calling content “evergreen” is often an excuse to let valuable assets gather dust. The Problem with...
