TL;DR

Don’t blame AI for boring marketing—blame lack of practice. Before AI, we just had fewer tools to notice the mediocrity. The real problem is marketers don’t practice enough: with volume, constraints, or feedback loops.

AI lets you rapidly iterate—writing multiple hooks, reworking CTAs, testing metaphors and tones—without waiting for approval cycles. Like athletes training muscles, this repetition sharpens your voice, clarifies insights, and builds creative strength. Boring isn’t a style choice; it’s what happens when you don’t train enough. Use AI as your practice partner and watch your creativity flourish.

AI is getting blamed for a lot of boring or bland content.

But let’s be honest—plenty of that content was boring before AI showed up.

Here’s the real issue: most marketers don’t give themselves room to practice. Not at volume, not with constraints, and definitely not with feedback loops.

AI can fix that.

Want to write 10 angles for the same hook? Practice.

Want to rework your call to action 5 different ways? Practice.

Want to test metaphors, objections, analogies, tonal shifts? Practice.

You don’t have to publish it all.

But you do need to stretch. AI lets you practice like a pro athlete—reps, refinement, repetition—without waiting for client sign-off or launch windows.

The more you practice, the sharper your voice. The clearer your insight. The faster you find resonance.

Boring isn’t a style. It’s a symptom of not training.

Start practicing. Your creativity is just getting warmed up.