TL;DR

AI is not just a productivity tool for marketers; it’s an amplifier for your strategic thinking. Instead of merely using AI to complete tasks faster, use it to elevate your work by thinking deeper, challenging assumptions, and strengthening creative instincts.

AI functions best as a mentor that questions your assumptions, tests different approaches, and continuously analyzes inputs. For marketers, especially those working alone or in small teams, AI unlocks capabilities previously constrained by time limitations, enabling better research, smarter positioning, and more innovative creative work.

If you’re using AI to “get more done,” you’re already behind. Still ahead of most, however.

Here’s the truth… marketers who treat AI like only a productivity hack will get productivity-sized results. Faster social posts. Shorter email rewrites. A few more campaigns squeezed into the quarter. Cool.

But that’s not the game we’re playing here.

AI isn’t about speed. It’s about elevation. Your elevation.

When I first started integrating AI into my marketing work, I didn’t get that. I was focused on the task list—less time building briefs, more time launching campaigns. But the real shift happened when I stopped using AI to do my job faster and started using it to think deeper, challenge assumptions, and strengthen my creative instincts.

You’ve heard people say “AI is your co-pilot.” I think that sells it short.

A co-pilot shares the flight plan. And that’s definitely part of it.

I think AI is more like a mentor.

Someone who questions your assumptions and challenges you to think differently. Or a lab partner who tests every angle because the results don’t feel correct for some reason. Or an analyst who never sleeps and never stops digging for better, more, and different inputs.

If you’re a marketer (especially a solo one or part of a small team) AI can unlock things you’ve never had time for…

Better Research

Smarter Positioning

More Daring Creative

This series is about that.

Not only how to do more. But how to do better by using AI to elevate your unique marketing gifts.

Let’s get quirking.