TL;DR

AI isn’t your creative muse—it’s your honest mirror. Rather than generating genius ideas, AI excels at reflecting your thoughts back with greater clarity and precision. Use it to identify assumptions in your drafts, test positioning statements, or simulate customer objections to your sales copy.

While it may not always produce brilliant content from scratch, AI provides unbiased feedback without concern for your ego—focusing purely on patterns, clarity, and effectiveness. When stuck, leverage AI as a reflection tool rather than expecting it to be the source of inspiration.

If you’re waiting for AI to blow your mind with a genius idea, you might be waiting a while.

Here’s what it will do—better than almost anything: reflect your own ideas back to you, sharper.

You can paste in a draft and ask, “Where am I making assumptions?” You can list 5 positioning statements and say, “Which of these actually sounds different?” You can ask it to impersonate your ideal customer and poke holes in your sales page.

AI won’t always generate gold. But it will tell you where the rust is.

That mirror is priceless.

Because most marketers don’t suffer from a lack of ideas—they suffer from a lack of honest feedback. And AI doesn’t care about your ego. It just cares about inputs, patterns, and clarity.

So if you’re stuck, don’t ask AI to be a muse. Ask it to be a mirror.

Then get back to building.