TL;DR

Skip complex AI prompts and start with a single compelling headline instead. This “headline-first” approach forces clarity and direction, allowing AI to reverse-engineer a complete piece around your core message.

Headlines act as mini creative briefs that capture your intention, helping AI build the supporting structure (outline, subheads, intro, CTA). When stuck, craft the perfect title first and let AI develop the rest—it’s the fastest path from concept to content.

You can spend hours writing a detailed prompt for AI—or you can write one headline and see what unfolds. Seriously. Try this: Write your best possible headline for the piece you want Then ask AI to reverse-engineer it. What comes out often surprises you—in a good way. Headlines clarify intention. They force you to pick a lane. And once you have one that sings, you can have AI build the piece around it: outline, subheads, structure, intro, CTA. In P/Repurpose, I talk about finding the signal before you scale. A great headline is the signal. It’s a tiny creative brief, boiled down to its most persuasive form. When in doubt, start with the title. Let AI take it from there.