This one’s a hill I’m willing to die on.
People love to say “AI can’t be creative.” But here’s what they miss: creativity isn’t a lightning bolt. It’s a process. It’s messy inputs, clever constraints, left turns, rewrites, rewrites of rewrites—and then something clicks.
AI is phenomenal at being in the mess with you. Want it to remix 20 ideas into 5? Done. Need 10 metaphors for a financial concept? Sure. Want to turn a dry article into a rant, a love letter, and a breakup note? Let’s go.
The creative spark is still yours. But AI helps you find it faster, shape it more fully, and test it from angles you might’ve missed on your own.
It’s not about *replacing* your creativity. It’s about *reigniting* it—especially when deadlines and bandwidth try to snuff it out.
Creativity isn’t dead.
It just has a very fast, very weird assistant now.
See how to put AI to work for you safely.
Watch how easy it can be to add AI to your current process and find a new partner that is always ready to help you get things done. Access this short webinar where I’ll show you exactly how to use AI in your B2B marketing playbook.
