TL;DR

Transform your marketing by asking AI to simulate a skeptical buyer reviewing your product. This exercise instantly reveals plainspoken insights, hesitations, and real-world language that marketing teams often filter out.

Beyond typical persona work, this AI-powered simulation taps into authentic buyer concerns and priorities—making it an invaluable tool when creating funnels, copy, or positioning. Shift your perspective by letting AI wear your buyer’s shoes, then use those insights to rewrite your pitch for dramatically improved content and conversions.

Here’s a quick exercise you can run right now.

Feed your AI a description of your product or service—website copy, a pitch deck, whatever you’ve got.

Then ask it: “Rewrite this as if you’re a skeptical buyer explaining it to a colleague.”

What comes back is often gold.

You’ll get plainspoken insights. Nuanced hesitations. Real-world phrasing. All the stuff most marketing teams filter out in the name of “brand voice.”

This is one of the most powerful use cases I’ve seen in AI-enhanced marketing: persona simulation.

Not fake, forced personas—but AI-powered simulations trained on real buyer fears, doubts, and priorities.

If you’re building funnels, writing copy, or positioning offers—this is your cheat code.

In P/Repurpose, I talk about not just repurposing content, but repurposing your perspective. And sometimes the best perspective… isn’t yours.

Ask AI to wear the buyer’s shoes.

Then rewrite the pitch. Your content—and your conversion rate—will thank you.