TL;DR
Don’t chase new ideas when AI can transform your existing content into gold. Feed your past work (blog posts, webinars, proposals) into AI and ask about recurring themes, frameworks, and potential depth opportunities.
This process reveals the valuable raw material you already own that can be mined and remixed into fresh content. The essence of P/Repurpose is maximizing revenue, reach, and resonance from your content library—start with your own stock instead of creating from scratch.
Marketers are always chasing the next idea.
But you know what AI is amazing at? Turning your past work into your next breakthrough.
Feed it your top-performing blog posts. Or five webinars. Or your last 20 client proposals. Then ask:
“What themes do I keep coming back to?”
“Which phrases or frameworks show up most?”
“Where am I not going deep enough?”
You’re sitting on a goldmine of raw material. AI helps you mine it, then remix it into something new. That’s the heart of P/Repurpose: squeezing more revenue, reach, and resonance from what you’ve already created.
Don’t start from scratch. Start from stock—your own.
See how to put AI to work for you safely.
Watch how easy it can be to add AI to your current process and find a new partner that is always ready to help you get things done. Access this short webinar where I’ll show you exactly how to use AI in your B2B marketing playbook.
