Two All right, we’re live, Brian .

As folks are joining, if you want to drop your name or a quickicow in a chat, who’d love to hear from everybody today.

Something we got 30 folks on already.

Caroline, Caroline, hello from Delaware .

I’m in Nashville, Tennessee, despite having the palm trees right outside my window, don’t let the palm trees fool yet.

Eric hello from Milwaukee.

I’m from Green Bay, Wisconsin.

Uh oh, Eric son?

Live in Milwaukee, but a Bears fan.

A lot of Florida checking in.

All right, we’re at 1203, so I think we’ll get started .

We’re recording today, so we will be able to share out the full webinar after the call here.

We’re really excited to have everyone on the call and really talk about how Hub spot is helping transform spec care.

We appreciate you all joining and we’ve got a great partner here in the mix Hubsp impmplementation partner.

I brought my buddy Brian on from aptitude 8, Brian, I don’t want to steal your thunder, so feel pretty to interi yourself and I can infro myself and can you can dive right in here, man.

Thanks, Zach.

Great to meet everybody today.

Brian Ber and the COO after today.

We’ll be the leading attack Well by consolving farmers.

We’ with by health organization today, we’re going to share some things that we’re seeing in the industry.

Perfect, and my name’s Zach.

I’m a perfect con executive here at Hubspot, so I’m on our market team.

Work with partners all the time like Brian Sh implement and , you know, work with somesp as a specifically in the healthcare special practiceice place. And we’re excited to show you what and chat about like what we’ve been seeing in the marketplace and yeah, please feel free.

Drop comments.

We’ll have a Q&A session at the end , but feel free.

We’ve got a couple of folks managing the chat.

We want this to be conversational and nature.

So if you have questions, drop from man, and we’ll try to get to them and it’ll come.

But if not, we’ll definitely get back to call here.

All right, so we are recording here, and again, we will share this out after, so if for some reason we need to jump, no worries, we use it full weapon on and a follow up .

All right.

So, what do we have on tap for today, right?

So we’re gonna talk through the modern patient journey.

We’re going to talk about how hubspot is ready, if we ready CR, how we can integrate. , we’re gonna talk from tactical news cases for practice growth.

We’ve got a case study that after today and Brian has worked with interurgical CRms, transformation, and then we’re going to talk to how to get started with a spot and health care and get a lot of information.

We’ll be sent as a follow up.

So feel free to take notes, drop things in the chat or we’re excited in ready or roll .

All right, inside.

There we go.

Brian, yup, take it away.

I know you got these tantrum wear hub spot ws.

Yeah, thanks for the intro there.

You know, love to see it.

So one thing is pretty clear to us is that the way that patients engage with healthcare, is changing. We’re transitioning from his transactional relationships and those that are more meaningful in a pretty notable statistic here’re 81% of patients are when to switch providers to receive a better service.

You know, expectations for rece force convenience towards personalization . Nowadays, patients expect the same loan service, you in ease with their digital communications that they give from other industries, they’re used to getting other industries.

And so this means for us, like marketing, sales, and service teams, you know, they all play a role in v in that trust, but they have the right tools and all , in order to be able to be their patient expectations.

And so in doing this, you, where we’reucing friction, but also you’re creating loyalty otherwise. Let’s talk a bit about why traditional sy spells short.

Quite simply, they weren’t built for eleants.

There are industry specific tools that are very specific, but many of those weated, with the Funk use, some build on access databases and the word technologies .

Many times they’re silo, you know, it’s already good data in out of those systems.

And these are challenges.

You typically see there’s not native support for things like theA compliance, and customizeding them could be really challenging.

We’ve heard providers sometimes they need to be thousands of dollars just to make simple changes to their CRM, even add addate cost a few custom fels or something like that.

But the end of the day, what we see is Izzy’s systems, well, you know, when they came out, they may have been affected, but they’re really designed to be a transactions.

‘ They’re not well designed to build f build or foster trust with their patients, and support those long term relationship to really design.

So we’ve got a pole.

Let’s take it to the jack here.

So which aspect especially related to practice growth, is most challenging for you?

This aspect of prosp practice growth is most challenging for you?

And we’ve got a multiple choice here, so is it generating a kind of a steady stream of qualified weeks?

The weC challenge with managing intake or scheduling efficiency efficially, team coordination across the departments for retaining the existing patients you work looking today. Only here for some answers to come in?

It’s a tough race.

Yeah, pretty mixed results here, Brian. Coordination gonna take it? , I think many or if they said three, probably all four of these some combinations of the four of them.

But, you know, I think what I would say here is that what’s exciting here is Hbne helps Sulf for all of these.

And I think what we see a lot on the front end, you, with the poll is, hey, we get a lot of leads, but they kind of fall into a black hole after, right?

We get a lot of form fills and, you know, yeah, we’re texting, but there’s no, like, synchronized follow up or automation that, you know, puts them into a full touch flow over email, text, you know, maybe Visa ad, right?

Things can kind of fall off, So, not only generating those leads, but then how do we communicate, make sure we stay top of mind, actually we give them this type of foot, you practically.

So it kind of covers some of that here today as well.

Yeah.